onsdag 8 oktober 2014

Theme 5 After reflection: Design research

Before the lecture this week I read the two papers of Salnäs et al and reflected on the following questions:


1.     How does a collaborative setting differ from a single user setting as regards methodology used and the results obtained?
A collaborative setting is when the participants are two or more during a testing. It opens up for the participants to talk about their thoughts in a more natural way than forcing them to ask question to each other for example. It becomes more of a think-aloud sort of testing. A single user setting is when there is only one participant at the time.

I think you might get more results out of a collaborative setting due to the fact that the participant can talk to each other, ask questions and therefore get a deeper understanding and insight in the subject. But at the same time they might influence each other to think very similar witch could be negative for the result.
The result from a single user setting is only based on one person and the researchers are therefore missing out on “the whole picture”, i.e. group discussions and dynamics.

2.     How can qualitative and quantitative methods in the same study complement each other?
When using a quantitative method you get a very broad understanding of the subject based on the data and numbers. When combining that with a qualitative method you will be able to use the strengths from both methods. You first get the raw data from the quantitative method but you also get a deeper understanding of the subject thanks to the “soft” data that the qualitative method brings. By acknowledging the weaknesses in the quantitative data, you can compensate that in the qualitative method and vice versa. 

3.     How can using both subjective and objective methods give a better understanding of a phenomenon?
For me the answer is pretty similar to the one above. By using a subjective method (qualitative) with an objective method we get an overview and therefore a better understanding in the subject. So the both methods complement each other and that is important for fully understanding a phenomena.


When choosing a question to discuss during the lecture with Salnäs I choose the third because I’m not sure what the differences between quantitative/subjective and qualitative/objective methods are. But at the seminar I realized that we where supposed to have come-up a new question, which I totally missed. But by the number of questions we discussed in the seminar (one) I think a lot of people missed that.
Salnäs began to talk about that you could gain a lot by using both a qualitative and a quantitative method. That I knew from before but she also pointed out that if you investigating something in a “white spot” (a area that you don’t know much about), you should use a qualitative method a bit more. But you can also conduct qualitative data from a quantitative method. For example you can videotape the respondent when answering a survey and after transcribe and analysis the respondent conversation and questions and therefore get a deeper understanding (sort of observation technique/method). I think that is quite clever to videotape the response so you later can analyze the immediate response instead of doing an interview and therefore depending on the respondents’ interpretation of the situation. But of course a interview can lead to a deeper understanding than the videotape.

Honestly I didn’t enjoy the seminar that much because I barley learned anything new. Salnäs talked a lot of her research in haptic, and for me that is not very interesting. What I did enjoy was to hear how she thinks when doing a research and the problems you stumble upon doing one (i.e. specific surveys didn’t exist in some area). But for people interesting in haptic of course this seminar was very interesting.

4 kommentarer:

  1. Hi Sofia! Nice blog post! I also thought just as you that the collaborative setting is like a "think aloud" analysis since the participants can talk to each other. But I also think that the collaborative setting is way more natural because in the single setting you are forcing your participants to think aloud. And from earlier experience this can be a bit awkward since it's so unnatural for people to do so. But the collaborative setting can erase that awkwardness. Do you agree?

    Keep up the good work!

    Johan

    SvaraRadera
    Svar
    1. Hi Johan,
      Yes I agree with you on this. I did a think aloud once and is was really awkward in the beginning. Normally I don't really reflect on what I'm thinking when using a product or new technology. But when doing a think aloud with a friend, I think it would be way easier and more laid-back.

      Sofia

      Radera
  2. Hi Sofia,
    I also think that collaborative setting can produce more results and different point of views about phenomenon. Let's take example of this course, after posting a pre-reflection (single-user setting) we still have a little bit confusion but after seminar we usually have deeper understanding of phenomenon, even I enjoy to discuss my understandings with other people and then come up with different perspectives. I also agree with the negative aspect you mentioned, after seminar and reading each other's blogs people have similar thoughts about phenomena :)

    SvaraRadera
  3. Hello!
    As you mention there is the possibility to videotape participants when answering surveys or being in interviews so that the researcher later can investigate and analyse the participants questions, conversations and even expression and gestures. However, I believe that this is sort of observation technique is very difficult to master since the researcher needs a lot of experience and knowledge about how people act and move. For example, I would never be able to do a good research through observation techniques.

    You say that an interview can lead to deeper results than the videotaping technique. I both agree and disagree with you. Interviewing is easier than analysing videotapes. However, many gestures and facial expressions happen unconsciously and since the participants are unaware of them they can't always explain them.

    Good reflections!

    SvaraRadera